![]() You can incorporate keywords that are related to your products and use local SEO strategies to help nearby shoppers discover your retail business online so they come to visit your store in person. Boost SEOĭigital holiday gift guides in the form of a landing page or blog article can help boost your website’s organic search results. It can also help you win over customers who would usually buy from a similar business-because you made the buying process easier with a holiday gift guide. Whether you create a holiday gift guide for your store alone or partner with other businesses, promoting it will help give you extra visibility and boost brand awareness. If the complementary products have not been selling as quickly, bundling those items with a high-demand product is an opportunity to sell through your inventory. Highlight certain productsĬreating a holiday gift guide lets you highlight and market specific products based on high demand, inventory planning, or sales history.įor example, if you sell beauty products and see from last year's sales history that a specific face cream has consistently been a bestseller, you could include it in your holiday gift guide as part of a bundle that features complementary products such as a cleanser and wash cloth. Your gift guide can help spark ideas and inspiration: the easier it is to make a choice, the more likely shoppers will be to pick up last-minute gifts from your store. On the flip side, there will always be last-minute holiday shoppers. #HOLIDAY GIFT GUIDES TRIAL#In the meantime, start building your store with a free 3-day trial of Shopify. By creating and distributing your holiday gift guide early in the season, you’ll attract shoppers that might otherwise buy from another retailer. Attract purchases from early-season shoppersĪccording to the National Retail Federation, each year about 40% of consumers begin their holiday shopping before Halloween. This will, in turn, increase the amount of money they spend at your business during their lifetime as a paying customer. By creating a holiday gift guide, you’ll re-engage past and existing customers and encourage them to buy gifts from your retail store instead of the competition. Improve customer lifetime valueĬustomer lifetime value (CLTV) is the total amount a customer spends at your business during their entire lifetime as a customer. And it can lead to higher conversions: emails featuring gift guides generate 48% higher sales compared to other promotional emails. Sending holiday gift guides via email is a great way to engage with your mailing list to provide value and make their lives easier. Convert newsletter subscribers into paying customers It helps spark ideas, narrow down choice, and convert browsers into paying customers. A holiday gift guide, which provides gift ideas for various people at a range of prices, is the perfect way to help customers make a choice and complete their purchase faster. Many people leave holiday shopping to the last minute or have a difficult time choosing the perfect gifts for their loved ones. Here are a few ways gift guides help you do this: Help customers make a choice The main reason to create and promote a holiday gift guide is to increase sales. Benefits of creating a holiday gift guide Making it easier for shoppers to choose gifts will help you boost your retail sales revenue during the holiday season. The main objective of creating and distributing a holiday gift guide is to create a frictionless shopping experience where customers can quickly pick up a gift without having to spend too much time thinking it over. Nowadays, gift guides are usually digital, but they can also be printed and sent to your mailing list via direct mail. Products are curated based on factors such as category, target audience, price point, and sales history. In retail, a holiday gift guide is used to help prospective and existing customers make buying decisions during the holiday season.
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